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Tom Emerson, Ph.D.

Associate Teaching Professor, Business Administration

Office No.

2172

Education

• Massachusetts Institute of Technology - S.B. - 1963
• Rice University - M.A. - 1966
• Rice University - Ph.D. - 1968

Past Classes Taught

70-101 Introduction to Business Management, 70-417 Topics in Entrepreneurship, 70-423 Entrepreneurship for Scientists and Engineers, and 70-448 CEO Perspectives

Publications

• Web Course “Creating a Successful Business Plan”

• Carnegie Mellon has a partnership with UNext/Cardean University in which we supply course material and content for web courses that are offered on a for-fee basis, with CMU receiving a royalty on course revenues. During the last few months, I have authored a course titled “Creating a Successful Business Plan” as part of this program. The course is divided into five sections:
1. Anatomy of a Business Plan — covers the purposes, structure, content and audience of a successful business plan.
2. Is the Opportunity Real? — covers idea generation and validation, as well as market validation and research.
3. Can You Win? — covers the essentials of developing business strategies, financial and resource projections and fielding a winning team for the venture.
4. Is It Worth It? — covers assessing the expected financial returns and comparing them to the investment criteria of potential sponsors and investors.
5. Packaging the Business Plan — deals with the packaging of the business plan into a well-presented business document.

• Authored Paper (with Arthur A. Boni): “An Integrated Model of University Technology Commercialization and Entrepreneurship Education” published January 2006 in Advances in the Study of Entrepreneurship, Innovation, and Economic Growth, Elsevier Press, Gary D. Libecap, Editor

• More than 20 scientific and technical publications and numerous business articles.

Research Interests

Entrepreneurship, Entrepreneurial success factors, Globalization and international competitiveness, and Wealth creation.

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